There are some aspects about marketing online that overlap with the traditional offline methods, while others are starkly different. Either way, if you are new to Internet marketing, it takes a while to find your way around. But, as the success story of many websites tells us, Internet Marketing can very well be the make-it-or-break it factor. Here are some basics on Web marketing that will enhance the performance of your business/personal cause/social organization:

Start with an easy domain name and, therefore, a simple URL. This is why domains like "Hotels.com" are very difficult and expensive to purchase, but you should still try to go as close as possible.

Adopt a hybrid model of online and offline marketing. Your website alone won't work if you keep it out of your brochures, flyers, banners, mass media advertisements, etc. Customers need to see the URL in every place imaginable if you want to garner hits.

Social media has become crucial to marketing these days, so much so that many companies have an entire team dedicated to social media management. Ensure that your company is visible on Facebook, Twitter, Youtube, Instagram, Flickr, and every other important social network. Hire a specialized social media manager if you must.

Search engine optimization is another indispensible facet of Web 2.0. Integrate keywords into all parts of your website's content, or solicit professional consultancy in the matter.

Be unforgiving when it comes to QA and organization of the website. Even if you manage to get users to log on through various media, they will never really spend any time on the website unless it is refreshing, professional, aesthetically pleasing and easy to navigate. On the Internet, there are way too many things fighting for dwindling attention spans.

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